Addressing Sports Injuries

Athletes get it the worst sometimes. There are so many injuries that one could get while involved in sports. From aches and cramps from repetitive actions to sprains and dislocation in full contact sports such as rugby or hockey. Sports injuries can greatly affect performance. Unless the joint is restored to its normal function, a golfer with a sprained wrist may completely lose his/her aim. This is why painkillers and bandages are not enough for sport injuries.

Chiropractic treatment involves the treatment of any conditions or injuries affecting the musculoskeletal system, which includes your joints, tendons and ligaments, muscles and spine. Chiropractors are known for using their hands to manipulate the body for pain relief and rehabilitation. There is no medication or surgery involved in chiropractic treatment.

Restoring asymmetry

Chiropractic treatment can address the mobility and flexibility issues that arise from the strength difference in one side of the body in relation to the other. This is one of the major causes of injuries for athletes. Chiropractic treatment can restore asymmetry and get the body properly aligned. The chiropractor combine soft tissue work on muscles, tendons and ligaments to reduce tension in the body. When your body muscles are equally relaxed and toned, you reduce the risk of experiencing injuries in future since the entire body experiences the same amount of stress rather than overburdening one side of the body.

Increasing the range of motion

When you sprain a joint, holding it in place with a sling or cast can do you more harm than good. This is because the muscles and joint tend to adapt to that one comfortable position. You may even experience more pain trying to flex the joint even after it has healed from the pain. Chiropractic manipulation can help the body to move freely by restoring proper alignment and getting rid of the common muscle cramps and spasm.

Faster healing

Other than the fact that there is no surgery involved, chiropractic treatments can also speed up the body’s healing process. Inflammation and muscles spasms are the body’s way of protecting itself against injuries. Unfortunately, they increase the amount of time it takes to recover from the injury.  By working on aligning the body properly and reliving the tension from the soft tissue, the adjustments can greatly help speed up the recovery process. This is good news for athletes who need to get back on the game as soon as possible. Check out The Joint Durham for more information.

 

Daytona 500 Fragrance – The Scent Of Racing Sports News

The Daytona 500, which is commonly referred to as the Super Bowl of NASCAR, is held each year in February. Drawing hundreds of thousands of fans each year, with even more watching at home on television, the Daytona 500 is racing’s most anticipated event. The sports news media agrees with large press attendance and pre-event weekend coverage. It serves as the season opener for the new racing season, but now it serves as so much more. While sports news continuously surrounds the annual Daytona 500, it is now focused on a new men’s fragrance of the same name.

Elizabeth Arden, which is the #2 American perfume creator, will begin offering the “Daytona 500″ men’s fragrance beginning in April 2006. In addition to being found at participating retailers, the Dytona 500 fragrance is expected to be readily available online. Elizabeth Arden believes that the scent “embodies the confidence, power and intensity of the men daring enough to race in the ultimate adrenaline rush.” And what a rush it is. The Daytona 500 is arguably the most exciting race of the year and is widely published in sports news publications, as well as sports news programs.

Jeff Gordon, four-time Cup champion and defending Daytona 500 victor, already promotes another product in the Elizabeth Arden fragrance line. Halston, which is also a men’s fragrance, is promoted by Jeff Gordon, who serves as product spokesman. When Gordon signed on as a representative in February 2005, Elizabeth Arden claimed that their sales increased by 30-40% from previous sales. It is this relationship that creates the preexisting association between Elizabeth Arden and NASCAR.

With the release of the Daytona 500″ fragrance, sports news will once again be swirling around the sport. But, by April, with the Daytona 500 competition long since past, the new Daytona 500 sports news will come in the form of a men’s fragrance. With this being the first racing-related fragrance, it is only fitting that it would be named after the first regular NASCAR sanctioned event. During it’s earliest days, racing at the beach in Daytona quickly became the base for which the sanctioning body of NASCAR was born.

Sports news is found everywhere from the internet to the television and printed publication. If it happens in NASCAR and the Daytona 500, it is sure to be covered. At the same time, any product that references both is sure to be a sports news magnet.